I tried various directions with this, some seemed more serious than others. The next approach I explored was how this could be constructed with a geometric pattern. Here’s the second iteration of that approach:
#Skyfonts google fonts full#
For this reason, I looked at versions that would show just the head, leaving the full leaping fox for other contexts. Normally a logo wouldn’t have any particular proportion constraints, but as this would end up as an icon, it had to work within a square boundary, which would leave a lot of whitespace top and bottom. This version was influenced by a loose Japanese style, and added a sweatband to convey that this was a quick fox.
More time is spent on the ideas than the execution, as its important to not spend too much of the budget early on. In this example however, the subject matter decided the colour early on. Colour is often ignored at this stage, and initial ideas are mostly seen in black and white. In order to create something that the client can consider, these are often redrawn in either pencil again, or as a simple, clean vector illustration. Sometimes, a client will never see this stage, but it’s important to get the ideas out of the head and down on paper before they’re gone. Pencil sketching is always the starting point, but these sketches aren’t always ‘pretty to look at’. Using this as a starting point I sketched out some ideas around the fox, which felt like a strong visual to hang this around. My thoughts were initially centred around the pangrams used to showcase typefaces, and the most well known of these is ‘The quick brown fox jumped over the lazy dog’. Mindmaps are very useful here for looking at different angles on an identity.
So where do you start with a identity for a service like this? There are a lot of clichés such as clouds, and sync arrows that would be nice to avoid. In essence it syncs a huge library of faces, and as a MyFonts fan I can buy a font and have synced automatically to my desktop and start using it straight away.
#Skyfonts google fonts install#
It allows you to install and try fonts from the big font services like Monotype, MyFonts,, Google Fonts and more. Skyfonts is “the simplest way to try, install, and manage fonts”.
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